When you’ve had the opportunity to meet design greatness, in this case Mr. Gerald Genta, years later when his last brand, Gerald Charles, is relaunched, it is an absolute pleasure to be a part of this exciting adventure. When the Gerald Charles brand relaunched in 2020, the new and improved Maestro collection was introduced, comfortably equipped with a rubber strap with a lovely selection of many colors.
In the Spring of 2024 saw the launch of a brand-new collection for the brand, the Masterlink. This integrated bracelet model pays tribute to the late Gerald Genta and with it his last design of this type of watch at Gerald Charles in the early 2000s.
In August of 2024, Gerald Charles announced a partnership with an Italian legend, the brand Ducati motorcycles and introduced a limited-edition model in the Maestro collection, the 250-piece Ducati model. A first for this brand as the case is in forged carbon, with a ceramic bezel and jumping hour mechanism, again, a tribute to the late Gerald Genta who had offered this movement in his earlier rendition of Gerald Charles models in the early 2000s.
Jasmine Bapic was a part of this brand to offer support in retail, wholesale, CRM and customer experience. Gerald Charles opened their newest “Atelier” in the heart of Geneva in April 2024 thanks to the team leader led by Bapic for this multi-use, beautiful space to come to life.
Working with the Gerald Charles brand was a delightful for both sides and one can only wish them great success for the future.
